PRESS RELEASE 03/10/2013
HARRODS TAKES A TRIP DOWN MEMORY LANE
Exciting new partnership with luxury department store harks back to the inaugural London to Brighton Run in 1896
The organisers of the annual London to Brighton Veteran Car Run are delighted to announce an exciting new partnership with Harrods.
The world’s most famous luxury department store not only will become an Official Partner to this year’s running of the world’s longest running and greatest motoring celebration on Sunday 3 November, but also will supply the participants aboard more than 400 veteran cars with some well deserved refreshments at the event’s official mid-way check-point in Crawley, Sussex.
With the extraordinary cavalcade of pre-1905 vehicles facing several slow and challenging hill climbs as the historic route ascends the South Downs, the provision of tea, coffee and pastries will be extremely welcome at the new ‘Harrods Stop at Crawley’.
The partnership has added significance as among the 33 ‘horseless carriages’ setting off from central London towards Brighton on the original Emancipation Run on 14 November 1896 was one of the very first Harrods delivery vans (photo above). Sadly the history books don’t tell the name of the two heavily moustachioed drivers but the vehicle was a Panhard-Levassor.
Adding further interest, Michael Ward, Managing Director of Harrods, will be participating in this year’s Veteran Car Run driving an electrically powered Waverley dating back to 1901.
"I am truly excited to be involved in this year's London to Brighton Veteran Car Run. Dating back to the early 1900s, our vintage vehicles form part of Harrods' rich heritage and I, being a personal car enthusiast, will take great pride in driving our most prized car from the collection in this iconic motoring event," said Ward.
"We are also delighted to be bringing a taste of our Knightsbridge store to Crawley where we will officially host a pop-up café at the halfway stop for participants and spectators to enjoy on the day."
Photo Caption: Harrods participated in the first ever London to Brighton VCR in 1896.
For Veteran Car Run Media: Jonathan Gill or Deborah Tee at the Veteran Car Run Media Office
Tel: 01372 414120 or 07860 563000
For Harrods: Joel Verner, Corporate Affairs Manager
Tel: 0207 8938624 or 07920 581633
For Veteran Car Run Entries: Rebecca Lowman at Goose Communications
Tel: 01483 524 433
For more information: Visit the official event website http://www.veterancarrun.com/
Veteran Car Run
With its unique atmosphere and camaraderie, the London to Brighton Veteran Car Run (staged specifically as a non-profit making veneration) commemorates the Emancipation Run of 14 November 1896, which celebrated the Locomotives on the Highway Act. The Act raised the speed limit for ‘light locomotives’ from 4 to 14mph, and abolished the need for these vehicles to be preceded by a man on foot waving a red flag. The Emancipation Run was first re-enacted in 1927 and has taken place every November since, with the exception of the war years and 1947 when petrol was rationed. The Royal Automobile Club has managed the run with the support of the Veteran Car Club since 1930
The Royal Automobile Club
Founded in 1897, the Royal Automobile Club's continuous support and promotion of the development of motoring in Great Britain began with the famous 1000 Mile Trial in 1900. In recent years the Club has focused on running annual free-to-spectate motor shows in the country including the Regent Street Motor Show, and the world's oldest motoring event – the London to Brighton Veteran Car Run which will take place on Sunday 3 November 2013. For more information visit: http://www.veterancarrun.com
The Royal Automobile Club also awards a series of historic trophies and medals celebrating motoring achievements. These include the Segrave Trophy, the Tourist Trophy, the Simms Medal and the Dewar Trophy.
Media requiring Accreditation for either the Veteran Car Run or the Regent Street Motor Show should email requests directly to mailto:email@example.com. Evidence of previous coverage would assist your application. A limited number of passenger seats are available for key media wishing to experience the full appeal of the unique Veteran Car Run.
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