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PRESS RELEASE 25/10/2013

LAND SPEED RECORD BREAKER HITS LONDON

A British-built world beating electric racing car will be one of the star attractions at the Regent Street Motor Show on Saturday 2 November. 

Proving the ‘E’ in EV can stand for ‘excitement’ just as much as ‘electric’, the Drayson Racing Technologies Lola B12 69/EV Le Mans prototype will be on the Michelin stand at London’s free-to-view motoring extravaganza fresh from breaking no fewer than four World Speed Records.
 
The brainchild of former science minister Lord Paul Drayson, the sleek all-electric racing car claimed the records earlier this month (October) on a runway at Elvington Airfield in Yorkshire.
 
The official FIA-sanctioned record attempt saw the whisper quiet machine claim the World Electric Land Speed Record for sub-999kg vehicles by covering a flying mile at an average speed of 205.139mph. In so doing, the car broke its own record of just over 204mph, set in June. It also covered a flying kilometre at an average speed of 333.271kph.
 
Two other records tumbled at the same time: the car set a new EV acceleration world record by taking just 9.742 seconds to cover a quarter mile from a standing start… and it claimed a new outright British Land Speed Record for any wheel driven vehicle, regardless of its type of propulsion.
 
Green in colour and commitment, the racing prototype will be displayed by Michelin, whose Le Mans-derived LMP1 race tyres it used for the successful attempt. Michelin will also be showing the advanced treaded 18in race tyre that it has created for the new FIA Formula E Championship for electric-powered single seaters which starts next year and comes to London in June 2015. And its fuel saving Energy E-V road tyres can be found on other EVs on display in Regent Street, such as the acclaimed Renault ZOE.
 
Lord Drayson said: “For the land speed record, we absolutely had to have tyres with the right sort of grip and which provided outstanding traction off the line. Michelin offers tremendous R&D support which, for us, makes ours an important long-term partnership."
 
“Whether it’s developing tyres for Britain's world record breaking electric car, the electric race cars of tomorrow as for Formula E or zero emission city cars, Michelin is at the forefront of tyre technology for a cleaner, sustainable and exciting future,” commented Malcom Scovell, Commercial Director, Michelin Tyre Plc.,UK and Ireland.
 
Like Michelin, the Regent Street Motor Show embraces cars of all shapes and sizes. As well as the latest machinery from manufacturers including MINI, BMW and Renault, there will be historic displays from Aston Martin, which is celebrating its centenary this year, and Porsche which will be paying a 50th birthday tribute to the 911.
 
And there will also be a display of up to 100 veteran cars, all built before 1905. They will be competing for top honours in the EFG International Concours d’Elegance, before taking part in the annual Veteran Car Run from London to Brighton the following day (Sunday 3 November).
 
In four short years, the Regent Street Motor Show has become a keenly anticipated fixture on the motoring calendar which attracts more than 250,000 visitors on the day.
 
This year Regent Street will be closed to traffic in its entirety, from Piccadilly Circus to Oxford Circus, with manufacturer displays on the famous Wren Crescent.
 
For more information visit the official Regent Street Motor Show website: http://www.regentstreetmotorshow.com


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Media Contact: 

For Regent Street Motor Show Media: Jonathan Gill or Deborah Tee at the Regent Street Motor Show Media Office

Tel: 01372 414120 or 07860 563000
E-mail: mailto:rsmsmedia@mpacreative.com

Editor's Notes

Regent Street Motor Show: 
The annual Regent Street Motor Show is a unique free-to-view London motor show in one of the capital city's most famous streets. Displaying over 300 cars spanning 125 years of motoring from the earliest 19th Century veterans to the very latest supercars, it stretches from Piccadilly Circus in the south to Oxford Circus in the north. The event on Saturday 2 November previews the famous London to Brighton Veteran Car Run and includes a special Concours featuring many of the extraordinary pre-1905 vehicles that will be driving from Hyde Park to the Sussex seaside resort on the following day.  

Veteran Car Run:
With its unique atmosphere and camaraderie, the London to Brighton Veteran Car Run sponsored by Tindle Newspapers and Bonhams (staged specifically as a non-profit making veneration) commemorates the Emancipation Run of 14 November 1896, which celebrated the Locomotives on the Highway Act. The Act raised the speed limit for ‘light locomotives’ from 4 to 14mph, and abolished the need for these vehicles to be preceded by a man onfoot waving a red flag. The Emancipation Run was first re-enacted in 1927 and has taken place every November since, with the exception of the war years and 1947 when petrol was rationed. The Royal Automobile Club has managed the Run with the support of the Veteran Car Club since 1930. 

The Royal Automobile Club:
Founded in 1897, the Royal Automobile Club's continuous support and promotion of the development of motoring in Great Britain began with the famous 1000 Mile Trial in 1900. In recent years the Club has focused on running annual free-to-spectate motor shows in the country including the Regent Street Motor Show, and the world's oldest motoring event – the London to Brighton Veteran Car Run, which will take place on Sunday 3 November 2013. For more information visit: http://www.veterancarrun.com.

The Royal Automobile Club also awards a series of famous trophies and medals celebrating motoring achievements. These include the Segrave Trophy, the Tourist Trophy, the Simms Medal and the Dewar Trophy.
 
Accreditation: 
Media requiring  accreditation for either the Veteran Car Run or the Regent Street Motor Show should email requests directly to mailto:vcrmedia@mpacreative.com. Evidence of previous coverage would assist your application. A limited number of passenger seats are available for key media wishing to experience the full appeal of the unique Veteran Car Run. For the Regent Street Motor Show a small media office facility is available within Brasserie Zedel, 20 Sherwood Street, London W1F 7ED. 

Copyright © 2013 Regent Street Motor Show Media Office, All rights reserved.
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TWITTER
The @veterancarrun celebrates French motoring in 2017 #ThrowbackThursday to 2016 when the oldest car was this 1895… https://t.co/sxdYjozq5A


We're delighted to be able to share our highlights film of the 2016 Run with you here: https://t.co/vIdoPwV2ar. Enjoy!


Delighted with the results of the International Historic Motoring Awards tonight :-) https://t.co/myWMx2rttN


Winners of the International Historic Motoring Award Rally/Tour of the Year Award for the 2015 Run! Well done team!… https://t.co/Rg5f2WZxNe


Thank you to all involved in last week's @VeteranCarRun. If you were a participant, could you fill in our survey? https://t.co/HjYL7bPqJN


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