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PRESS RELEASE 28/10/2013

PUTTING THE "FIZZ" INTO THE VETERAN CAR RUN

New partnership announced with one of the UK’s top producers of premium sparkling wine 

The organisers of the annual London to Brighton Veteran Car Run are delighted to announce an exciting new multi-year partnership with Hattingley Valley, one of the UK’s top producers of premium sparkling wines. 

As an official partner to the world’s greatest and most historic motoring celebration, Hattingley Valley will supply its Classic Cuvée sparkling wine to several of the functions being held over the VCR weekend including the Veteran Car Forum Lunch. 

“What better way to add yet more fizz to an already glittering event than by teaming up with one of this country’s leading producers of sparkling wines,” said Ben Cussons, Chairman of the Royal Automobile Club Motoring Committee. “Quite rightly, British vineyards are starting to make a name for themselves around the world and I’m confident Hattingley Valley will not only benefit from the extra exposure generated from its new association with the Veteran Car Run, but also will win over many new admirers.”   

Although at present relatively small by global standards, Hattingley Valley is currently among the top 20 largest UK wine producers and one of the new generation of English sparkling winemakers. Established in 2008 on chalky bedrock similar to the terroir in the Champagne region of France, the vineyard is the brainchild of founder Simon Robinson. It is situated in east Hampshire and the 7.3-hectare south-facing site now features more than 30,000 vines. 

“We are delighted to be able to support the London to Brighton Veteran Car Run, which is the world’s longest running and greatest motoring celebration, giving huge enjoyment to thousands of participants and spectators alike,” said Robinson who has personal knowledge of the VCR and therefore its potential benefits to his emerging company. “Having completed the run twice – albeit with the usual short, unscheduled ‘rests’ – this is a very natural event for Hattingley Valley to sponsor and we look forward to many years of partnership.”

[Ends] 

Media Contact: 

For Veteran Car Run Media: Jonathan Gill or Deborah Tee at the Veteran Car Run Media Office
Tel: 01372 414120 or 07860 563000
E-mail: mailto:vcrmedia@MPACreative.com

For Veteran Car Run Entries: Rebecca Lowman at Goose Communications
Tel: 01483 524 433
Email: mailto:vcradmin@goose.co.uk

For more information: Visit the official event website http://www.veterancarrun.com/ 

Editor's Notes

Veteran Car Run

With its unique atmosphere and camaraderie, the London to Brighton Veteran Car Run (staged specifically as a non-profit making veneration) commemorates the Emancipation Run of 14 November 1896, which celebrated the Locomotives on the Highway Act. The Act raised the speed limit for ‘light locomotives’ from 4 to 14mph, and abolished the need for these vehicles to be preceded by a man on foot waving a red flag. The Emancipation Run was first re-enacted in 1927 and has taken place every November since, with the exception of the war years and 1947 when petrol was rationed. The Royal Automobile Club has managed the run with the support of the Veteran Car Club since 1930

The Royal Automobile Club

Founded in 1897, the Royal Automobile Club's continuous support and promotion of the development of motoring in Great Britain began with the famous 1000 Mile Trial in 1900. In recent years the Club has focused on running annual free-to-spectate motor shows in the country including the Regent Street Motor Show, and the world's oldest motoring event – the London to Brighton Veteran Car Run which will take place on Sunday 3 November 2013. For more information visit: http://www.veterancarrun.com
The Royal Automobile Club also awards a series of historic trophies and medals celebrating motoring achievements. These include the Segrave Trophy, the Tourist Trophy, the Simms Medal and the Dewar Trophy. 

Accreditation 

Media requiring Accreditation for either the Veteran Car Run or the Regent Street Motor Show should email requests directly to mailto:vcrmedia@mpacreative.com. Evidence of previous coverage would assist your application. A limited number of passenger seats are available for key media wishing to experience the full appeal of the unique Veteran Car Run.    

Copyright © 2013 Veteran Car Run Media Office, All rights reserved.
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